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Brand partners

The room as a showroom.

Guests spend a session in heat, cold, and stillness, then linger at the tea and tonic bar. A product placed here is met slowly, in the hand, not scrolled past.

A jewel box of a wellness speakeasy.”
The Wall Street Journal
I · The showroom

Attention, undivided.

Phones stay in the locker. For a session and the quiet after, a small group of guests is in one room with nothing to do but notice. That is the setting we offer a brand: a place where a product is tasted, worn, or used, and remembered.

Four
guests in one sitting, so every one of them meets the product
Seventy
minutes of heat, cold, and stillness
Tea & tonic bar
where the session ends, and where a product can sit
within a working day
when you write to us
II · What a partnership can look like

Three shapes, none of them fixed.

Every partnership is arranged by email, around your product and your calendar. These are the shapes we see most; the terms come out of the conversation.

A quiet lounge and the tea and tonic bar after a session
01 / A placement

Your product, in the room.

A tonic at the bar, a balm in the changing room, a towel on the bench. Guests meet it as part of the session, for a term we agree on together.

  • Best for Products that belong in the ritual
  • Shape A term in the room, arranged by email
Propose a placement
The cedar sauna prepared for a hosted evening
02 / A tasting

A tasting, paired with a session.

A hosted evening where your product is the closing act: poured, sampled, or tried at the tea and tonic bar after the last round, with the room kept for your guests.

  • Best for Launches, samplings, and press evenings
  • Shape One evening, arranged around your date
Plan a tasting
Sauna stones in the cedar room at Elahni
03 / A co-hosted evening

The room for your guests.

Your people, your product, our host. A private sitting for the guests you choose, with the story of the product told where it makes the most sense.

  • Best for Founders, ambassadors, and your best customers
  • Shape A private sitting, in shifts if the party is large
Plan an evening

A gym or studio instead? Fitness partners is the page for a recovery component.

III · Questions

Useful answers before you write.

What products suit the room?

Anything that belongs in the ritual: drinks and tonics, skincare and body care, towels and apparel, and the objects guests use before, during, and after a session. If you are not sure, write to us and we will say honestly.

Who are the guests?

Reserved guests, four guests to a sitting, who chose to spend an hour in heat and cold with a host, and members who return often. Phones stay in the locker, so the room has their attention.

Can we photograph?

Tell us what you have in mind. Photography is arranged case by case, around the guests in the room.

Are there health considerations?

Temperature contrast involves exposure to extreme heat (about 180°F) and extreme cold (about 40°F). Anyone with cardiovascular or respiratory concerns, who is pregnant, or who has other relevant medical history should consult their healthcare provider before the visit. All guests must be 18 or older, and each guest signs the house waiver.

How does a partnership start?

Write to us with the brand, the product, and what you have in mind. We reply within a working day with our first thoughts, and we take it from there by email.

IV · The door

Tell us about your brand.

The brand, the product, the shape you have in mind, and how to reach you. We reply within a working day.

Prefer to write? team@elahni.com. Prefer to text? The house is at 212 461 2513.

Bringing a team instead? Corporate covers teams and companies. First visit in the group? The first-timers briefing covers everything else.